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Early TAG Heuer quartz divers from the 1980s have found newfound appreciation in collector’s circles, while the brand’s modern catalog is a mix of vintage-inspired reissues and unique collections, such as the Connected smartwatch line.PayPal Credit is like a credit card, without the plastic. It would go on to power the famed Monaco - made famous by actor Steve McQueen - as well as automatic versions of the Autavia, Carrera and more.įalling on hard times in the wake of the Quartz Crisis, Heuer was ultimately purchased by Technique Avant Garde (TAG), and subsequently by Louis Vuitton Moet Hennessey, who brought the brand into the modern age. This caliber (and its successors) was the result of a multinational race to build the world’s first automatic chronograph movement. However, one innovation from 1969 deserves particular mention: the famed Caliber 11. The brand grew to become a powerhouse in chronographs in particular, and the list of famous designs from the 1960s and 1970s can’t be counted on two hands. What resulted was a chronograph with plain baton markers that gave only the most necessary bits of information - clean, uncluttered, undeniably attractive. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera). In designing the Carrera in 1963, Jack Heuer created something that was entirely his, and is without question the chronograph that is most associated with the brand today. The Autavia was purpose-built for racers and pilots, and attracted the attention of Formula 1 racers and devotees such as Jochen Rindt and Steve McQueen. In its place he launched the line of Autavia wrist chronographs, the first line of chronographs produced by Heuer to be named, rather than simply numbered. He had first tried his hand with the Autavia, which at the time of his succession was a stopwatch with a virtually illegible dial. Jack Heuer, a longtime racing aficionado, saw an opportunity to revitalize - or at the very least, to reexamine - the company’s already-successful line of chronographs. Starting in 1911, when the sport of automobile racing was still in its infancy, the company produced dashboard clocks for cars, boats, and even airplanes. The Heuer name was not unknown in motor racing and aviation circles. His chosen path? Moving into a line of technical instruments for use in sporting and transportation applications. But in 1962, the responsibility of running the company fell on his shoulders, and he found himself faced with the daunting task of safeguarding his ancestor’s legacy while at the same time forging his own. He had already played a role in the design of some timepieces, starting with the Solunar in the late 1940s. In 1962, Jack Heuer inherited the company that his great-grandfather had founded in Saint-Imier nearly a century before.
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